Work Experience

Director of Digital Marketing

Developed the strategy for online and digital marketing. Created an award winning iPad and web application to evaluate consumer’s health risks, create a lifestyle plan, and give product recommendations which lead to a large increase in customer acquisition. Managed a million dollar iPad promotion. Worked with the Women’s Tennis Association to create their own version of the promotion. Managed the process of building a mobile app for USANA’s annual convention. Developed and designed new personalized website templates for USANA’s Distributors.

Director of Online Design

Oversaw a team of online designers and content developers to build and maintain USANA’s corporate website, customer back-office, and shopping cart in 14 markets and 7 languages. This team also designed and sent email communications to the field. We also created multiple touchscreens for the corporate museum. Implemented USANA’s rebranding into the corporate websites.

Multi-Media Manager

Oversaw the photography and image management for the company in all print and online usages. Created an asset management server for use by markets around the world. Helped develop USANA’s Social Media, PR and Communications team.

Internet Services Manager

Managed a large team of online programmers, helped create USANA’s shopping cart, created an email marketing system, expanded the business analysis system for USANA’s Associates.

Skills

Project Management

Leadership

SEO, ORM & Social Media

Brand Management

Mobile Applications

Marketing Strategy

Email Marketing

Customer Empathy

MS Office Suite

Adobe Creative Suite

Fun

Education

B.S. Information Technology

University of Phoenix
1999 – 2002
CGPA: 3.98

About Me

I am a driven individual who gets the job done. I like to do whatever I can do to help everyone around me succeed. I am sincere and straightforward and appreciate the same in those with whom I work. I am patient and unassuming and others respect me for my leadership and knowledge.

I value my time with my wife and four sons. We enjoy camping, hiking, and just hanging out together. I have a passion for photography and I enjoy volunteering with my church and various other organizations.