Developed the strategy for online and digital marketing. Created an award winning iPad and web application to evaluate consumer’s health risks, create a lifestyle plan, and give product recommendations which lead to a large increase in customer acquisition. Managed a million dollar iPad promotion. Worked with the Women’s Tennis Association to create their own version of the promotion. Managed the process of building a mobile app for USANA’s annual convention. Developed and designed new personalized website templates for USANA’s Distributors.
Oversaw a team of online designers and content developers to build and maintain USANA’s corporate website, customer back-office, and shopping cart in 14 markets and 7 languages. This team also designed and sent email communications to the field. We also created multiple touchscreens for the corporate museum. Implemented USANA’s rebranding into the corporate websites.
Oversaw the photography and image management for the company in all print and online usages. Created an asset management server for use by markets around the world. Helped develop USANA’s Social Media, PR and Communications team.
Managed a large team of online programmers, helped create USANA’s shopping cart, created an email marketing system, expanded the business analysis system for USANA’s Associates.